Credit Quants Push Strategy That Lured Trillions in Stock Market

(Bloomberg) -- A small group of pioneers is hoping that factor investing, which has grown into a multi trillion-dollar market in equities, can become the next big thing in the world of corporate bonds — particularly with Donald Trump’s agenda sending shock waves across assets.

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This cohort has spent years trying to make inroads into the debt market with factor investing, which buys and sells securities based on characteristics like how cheap they are or how much their prices move around. But progress has been slow and patchy, held back by everything from technical challenges to academic disputes.

Now, with electronic trading firmly established, a raft of fixed-income ETFs coming online and volatility flaring across bonds, interest in the approach is rising fast, according to Andrew Johnson, a credit strategist at Barclays Plc. A promising track record has helped: factor-powered credit strategies have beaten a Bloomberg index of investment-grade corporate bonds for four straight years, according to data compiled by Nasdaq eVestment that tracks offerings by mostly long-only asset managers.

“I was having none of these conversations a year ago,” Johnson said. “Now I can think of at least four funds who I know are doing it.”

True, factor approaches remain a fraction of the $8 trillion world of US corporate debt. But advocates point out the potential, with more than $2 trillion in ETFs using factors in the equity market and the likes of Dimensional Fund Advisors, a pioneer of the strategy in stocks, growing to manage $777 billion.

The number of factor-driven credit strategies has increased 23% over the last five years, eVestment data show. In a more opaque corner, where banks conjure up trades for clients via structured products known as Quantitative Investment Strategies, the list of similar offerings has doubled over the same stretch, according to data compiled by Premialab.

To those who are able to harness the data, credit presents a potentially more rewarding market than equities, according to Andrew Dassori, chief investment officer at Wavelength Capital Management LLC, who has focused on factor investing for over a decade. Just consider: While a company is usually listed under one stock ticker, a single firm can appear in the credit world via a litany of bonds with varied structures, rates, durations and covenants.

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