
If I Could Only Buy and Hold a Single Stock, This Would Be It
Key Points
Owning just a single stock is not a great strategy. Indeed, experts agree: It's best to own a diversified portfolio of stocks to insulate yourself from market volatility and the pitfalls that any company -- even the great ones -- experience from time to time.
That said, if I could own only a single stock, I know which one I would choose: Netflix (NASDAQ: NFLX) . Here's why.

An appealing, long-term strategy
According to recent reporting from The Wall Street Journal , Netflix executives have outlined a detailed plan aimed at raising Netflix's market cap to over $1 trillion by 2030. As of this writing, Netflix's market cap is $504 billion, meaning the company would need to roughly double its stock price of around $1,200 to break into the $1 trillion club.
It's an ambitious goal and one that will require significant growth in the company's key metrics. Its subscriber base will have to expand, along with the fees it charges those subscribers. In addition, the company will need to generate more money from advertising and perhaps tap new business segments like gaming.
In turn, revenue , net income, and free cash flow will have to surge. According to the Journal 's reporting, company executives are hoping to double Netflix's annual revenue to around $78 billion by 2030. Furthermore, they expect to generate nearly $9 billion of this revenue from advertising. However, it's unclear how much Netflix currently generates from ads, although some analysts estimate it to be around $2 billion.
In other words, Netflix has plenty of work to do. Yet, I do think the company is more than capable of hitting these lofty goals and delivering significant gains to shareholders. Here's why.
Netflix is a proven winner
To put things bluntly : Netflix is the best streaming service provider -- period . And that's saying something. Many companies have taken a run at Netflix over the last decade: Walt Disney , Apple , Amazon , Comcast , Paramount Global , and Warner Brothers Discovery . Yet, despite all this competition, Netflix hasn't just survived , it's thrived.
The company's stock has surged by an eye-popping 1,200% over the last decade. That works out to a mouth-watering compound annual growth rate of 30%. That's easily the best among its entertainment industry peers. In fact, it's even better than tech giants like Apple and Amazon, too.