Robinhood's Global Push: Is Now the Time to Buy HOOD Shares?

Robinhood HOOD is expanding its desktop trading platform, Robinhood Legend, to the U.K., aiming to broaden its appeal among retail investors seeking more advanced trading tools. The move comes after the company introduced the platform to its U.S. customers in October 2024.

Robinhood Legend is a powerful, customizable, browser-based desktop trading platform designed specifically for active traders, available at no additional cost to all account holders. The platform comes with advanced charting, real-time data, synced layouts and powerful analysis tools. Users can trade U.S. stocks and options with low fees, manage positions easily and personalize their setup across multiple monitors for seamless, professional-grade trading.

Additionally, earlier this month, HOOD announced an agreement to acquire Canada-based WonderFi Technologies Inc. in a C$250 million all-cash deal. The transaction aims to deepen the company’s presence in the Canadian digital asset market. Besides granting regulatory footing in Canada, the transaction strengthens the company’s position in a rapidly growing crypto market.

These initiatives align with Robinhood’s ambition to become a global player as the company looks to expand its presence beyond the Americas and Europe into the Asia-Pacific region. During its first Investor Day conference in December, the CEO, Vlad Tenev, mentioned that the company will set up a new office in Singapore in 2025, which will serve as HOOD’s headquarters for the region.

The company plans to launch digital asset trading in Singapore following the completion of its $200 million acquisition of Luxembourg-based Bitstamp, a globally recognized cryptocurrency exchange. The deal will provide Robinhood with essential regulatory approvals, positioning the company to enter Singapore’s expanding digital asset market.

HOOD’s Business Diversifying Efforts

Robinhood became extremely popular among younger generations in early 2021, riding on the meme stock wave. Nonetheless, since its IPO in July 2021, a lot has happened on the business front.

Robinhood has evolved from a brokerage firm primarily trading in digital assets to a more mature and diversified entity, striving to widen its market and reach. Looking at the numbers, in 2021, HOOD majorly depended on transaction-based revenues (almost 75% of total revenues) to generate income. In 2024, this came down to nearly 56%.

HOOD’s 9-Quarter Total Net Revenue Trend

Robinhood's Global Push: Is Now the Time to Buy HOOD Shares?


Image Source: Robinhood Markets, Inc.

Some other initiatives by Robinhood reflect its ambition to become a full-spectrum financial services provider. In March, the company launched Robinhood Strategies, Robinhood Banking and Robinhood Cortex, a suite of new features, to boost the wealth management offerings for its Robinhood Gold members. Further, it launched the prediction markets hub, allowing customers to trade on the outcomes of several major global events. Initially, the hub will be available across the United States through KalshiEX LLC, a Commodity Futures Trading Commission-regulated exchange.

Event contracts gained traction when Robinhood launched them in October 2024, just before the U.S. Presidential elections. Similarly, Interactive Brokers IBKR has been actively expanding its event contract offerings to capitalize on rising demand. In April, it launched prediction markets in Canada. Like HOOD, it first introduced event contracts in October 2024, starting with the U.S. election results.

Further, in February, Robinhood acquired Gainesville, FL-based TradePMR, a custodial (having $40 billion in assets under administration) and portfolio management platform specializing in services for Registered Investment Advisors. The company gained immediate credibility and resources to cater to wealthier investors seeking advisory solutions. By foraying into the advisory space, the company now directly competes with established players like Charles Schwab SCHW and Fidelity Investments.

Moreover, in July 2024, Robinhood acquired Pluto Capital Inc. With the integration of Pluto’s advanced capabilities, the company is set to revolutionize the investment experience for its users. Also, as part of a diversification effort, HOOD launched a credit card (expanding in the consumer finance space).

Initiatives to change the revenue mix provide HOOD with solid leverage. The company intends to become a one-stop shop for building generational wealth.

OK